Digital Recruiter Corner #1: Mastering LinkedIn for Recruiters: Curate, Create, and Conquer
Curate Your LinkedIn Feed
One of the biggest roadblocks for recruiters on LinkedIn is a cluttered and annoying feed. If you find yourself frustrated by irrelevant or bothersome posts, take control of your LinkedIn experience.
- Unfollow the Noise: If someone posts something that annoys you or clogs up your feed with irrelevant content, unfollow them immediately. There's no need to tolerate noise that doesn’t add value to your professional life.
Example: “As soon as anyone annoys me and posts something stupid or comments, I just unfollow them. I don’t care. I have no tolerance for that type of noise.” - Curate Quality Content: Follow people and companies that provide valuable insights and information relevant to your industry. This will ensure your feed is filled with useful content that enhances your professional growth.
Overcoming Negative Mindsets
If you’re hesitant to post because of a negative experience on LinkedIn, it’s time to change that mindset. Here’s how:
- Recognize Your Value: Understand that your ideal market cares about solving their recruiting problems. They are looking for someone who can provide solutions, and that someone can be you.
Example: “Be that person that shows them you know how to solve those problems, and that they should entertain you in a conversation.” - Stay Ahead of the Competition: If you’re not actively engaging and posting, other recruiters will fill that void. They will stand out and attract the clients and candidates you want to work with, even if they have less experience or ability.
Example: “Recruiters that probably have less experience than you and maybe even less ability are going to beat you because they have better marketing.”
Leveraging Your Experience Digitally
Success in traditional recruiting methods is valuable, but leveraging that experience digitally can skyrocket your results. Here’s how to transition effectively:
- Swallow the Pride and Ego: Accept that digital marketing is essential in today’s recruiting landscape. Leverage your old-school success and adapt it to digital platforms.
Example: “If you’ve had success doing it the old school way, leverage it digitally, and you’ll skyrocket past everyone on here.” - Create Relevant Content: Post content that addresses the specific problems and challenges faced by your target audience. This positions you as an expert and keeps you top of mind.
Example: “Curate your feed, post relevant content, and win.”
Practical Steps to Dominate LinkedIn
- Clean Your Feed: Regularly unfollow or mute accounts that don’t add value. Focus on building a feed that inspires and educates you.
Action Step: Spend 15 minutes each week curating your feed by unfollowing irrelevant accounts and following valuable ones. - Engage Consistently: Make a habit of posting regularly. Share insights, success stories, industry news, and tips that your audience will find valuable.
Action Step: Plan and schedule your posts weekly to ensure consistency. - Interact with Your Network: Engage with comments on your posts, participate in discussions, and reach out to connections. This builds relationships and increases your visibility.
Action Step: Set aside 10-15 minutes daily to respond to comments and engage with your network. - Showcase Your Expertise: Use your posts to demonstrate your knowledge and experience. Highlight how you’ve solved problems for clients and candidates in the past.
Action Step: Share case studies or testimonials that showcase your success stories.
Conclusion: Curate, Create, and Conquer
There’s no excuse not to dominate LinkedIn. By curating your feed, overcoming negative mindsets, leveraging your traditional success digitally, and consistently creating relevant content, you can stand out and achieve remarkable results. Remember, the opportunity to excel as a recruiter in 2024 is immense, but you must take proactive steps to seize it. Curate your feed, post relevant content, and win. There’s no better time to start than now.
