Revolutionizing Advertising with Fully Branded Storytelling: The Living Wage Series

How does a brand get noticed in a world where audiences are skipping ads, muting commercials, and paying to avoid interruptions? The answer lies in something timeless: storytelling. But not just any story—a story that entertains, resonates and leaves a lasting impression.

At Purple Acorn, advertising should do more than sell—it should captivate. That’s why we create fully branded, scripted content that seamlessly blends humor, heart, and creativity. And there’s no better example than the Living Wage series—a 6-episode comedy that takes audiences on an unforgettable journey through the quirky, chaotic world of gig work.

This series, built for Wage, a gig economy platform, doesn’t just highlight the brand’s mission. It transforms into a heartfelt, hilarious adventure featuring characters like Jack and Sandra, whose unpredictable gigs range from sentient smart homes to musical finales.

If storytelling is the key to standing out, Living Wage proves that brands can create something remarkable. Let’s explore how this series entertains and showcases the power of story-based advertising.

Episode Highlights: A Journey Through Story-Based Advertising

Each chapter of Living Wage demonstrates how storytelling can amplify a brand’s message while entertaining viewers. Let’s explore how each episode showcases the blend of comedy and brand connection:

Chapter 1: O.L.I.V.E.R.

When smart gets a little too smart.
A budding photographer hires a personal assistant through the Wage app, only to find that his experimental smart home is anything but helpful. As things spiral from "smart" to "vengeful," viewers are left laughing and intrigued by Wage's innovative services.

Chapter 2: Special Delivery

It's not your typical delivery gig.
When Jack shows up to assist a pregnant woman with package delivery, he finds himself in a situation far more life-changing than he bargained for. This chapter highlights gig work's unpredictability—and heart— and relates it to Wage's versatile job opportunities.

Chapter 3: Telemetrics

When the stakes get high (and hilarious).
Sandra takes on a seemingly simple driving gig for the mysterious Mr. Ace but ends up in a whirlwind telemarketing adventure. With tongue-in-cheek humor, the episode cleverly showcases the diverse gigs available on Wage.

Chapter 4: Christmas in July

Unclogging more than just drains.
Jack answers a plumbing job request, but he’s mediating a couple's escalating argument instead of fixing a leaky pipe. It's a chaotic yet funny reminder of the everyday heroes who take on gigs through Wage.

Chapter 5: FurryFeet

It is a journey of hope (and some great boots).
Jack revisits a previous client: a new mom trying to launch her "FurryFeet" business while navigating personal challenges. The story is a heartfelt exploration of how gig workers can make a real difference while remaining lighthearted and fun.

Chapter 6: Data Entry The Musical

When work becomes a song.
In a show-stopping finale, Jack reconnects with Sandra in a data-entry gig that quickly becomes a musical celebration of their wild week. This delightful conclusion not only entertains but reinforces the spirit of flexibility and fun that defines Wage.

Why Story-Based Advertising Works

Traditional ads struggle to capture attention in an era of streaming, cord-cutting, and ad-blocking. Like Living Wage, story-based advertising meets audiences where they are—providing value through entertainment. Instead of selling a product outright, it immerses the viewer in a narrative that leaves a lasting impression.

Here’s what Purple Acorn offers:

• Fully Branded Content: Customised stories tailored to your brand’s mission and values.
• Professional Production: High-quality scripting, filming, and editing to make your story shine.
• Audience Connection: Content designed to be shared, remembered, and loved.

Let Purple Acorn Craft Your Story

Like Living Wage, we can create a unique, story-driven experience for your brand. Whether it’s a comedy series, heartfelt drama, or something entirely new, Purple Acorn turns your vision into shareable, impactful content.

Ready to bring your brand to life through fully branded scripted content? Let’s create a story your audience won’t forget.