HR Tech Espionage? Rippling vs. Deel and the Battle Over Corporate Secrets

Purple Acorn Staff
5 min read

In the competitive landscape of HR technology, a recent legal battle has unfolded between two industry giants: Rippling and Deel. And while last week the two shared a ballroom at the Wynn, the fight in court presses on. Rippling has filed a lawsuit accusing Deel of orchestrating a corporate espionage scheme to steal confidential information and gain an unfair advantage in the market.

The Allegations

According to Rippling's lawsuit, filed in the Northern District of California, Deel allegedly recruited a Rippling employee, identified as Keith O'Brien, to act as a corporate spy within Rippling’s ranks. O’Brien, who held a managerial position in Rippling’s Dublin office, is accused of conducting thousands of unauthorized searches in Rippling’s internal systems, including Slack channels, Salesforce databases, and Google Drive repositories.

The lawsuit claims that O’Brien systematically accessed sensitive information, such as sales leads, pricing proposals, and internal communications, which were then funneled back to Deel.

Source: The Wall Street Journal

🔗 He Nerded Out Over Payroll Technology. Now, He's Accused of Corporate Spying.

The Honeypot Trap

To confirm their suspicions, Rippling's security team devised a "honeypot" scheme. They created a fictitious Slack channel named #d-defectors and referenced it in a letter sent exclusively to Deel’s top executives, including the company’s chairman and head of U.S. legal.

Shortly after the letter was sent, O’Brien allegedly searched for and accessed the decoy channel, which Rippling asserts is evidence of Deel’s direct involvement in the espionage activities.

Source: Business Insider

🔗 An HR company says it used a Slack trap to catch a corporate spy

The Confrontation

The situation escalated when Rippling obtained a court order in Ireland to seize O’Brien’s phone as part of their investigation. When confronted at Rippling’s Dublin office, O’Brien reportedly locked himself in a bathroom, allegedly to delete evidence from his device.

Despite warnings from a court-appointed solicitor about the legal consequences of his actions, O’Brien is said to have responded, "I'm willing to take that risk," before fleeing the premises.

Source: The Wall Street Journal

🔗 He Nerded Out Over Payroll Technology. Now, He's Accused of Corporate Spying.

Deel’s Response

Deel has categorically denied the allegations, labeling them as sensationalized claims intended to divert attention from Rippling’s own legal challenges.

A Deel spokesperson stated:

"Weeks after Rippling is accused of violating sanctions law in Russia and seeding falsehoods about Deel, Rippling is trying to shift the narrative with these sensationalized claims. We deny all legal wrongdoing and look forward to asserting our counterclaims."

Source: Business Insider

🔗 An HR company says it used a Slack trap to catch a corporate spy

Rippling’s Actions

In response to the alleged espionage, Rippling has launched a "suspicious behavior" hotline for companies to report any similar activities by Deel.

Additionally, Rippling’s legal team has sent document preservation letters to Deel’s board members, including notable figures such as Yasmin Razavi and Anish Acharya, signaling a broadening of the legal dispute.

Source: Business Insider

🔗 An HR company says it used a Slack trap to catch a corporate spy

Industry Implications

This lawsuit underscores the lengths to which companies may go to protect their competitive edge in the fast-paced HR technology sector. The outcome of this legal battle could have significant implications for industry practices, particularly concerning:

  • Data security
  • Employee monitoring
  • Corporate governance

As the case unfolds, it serves as a stark reminder of the importance of robust internal security measures and ethical business practices in maintaining trust and integrity within the industry.

Source: CNBC

🔗 Startup Rippling sues competitor Deel, claiming a spy stole sales data

Final Thoughts

While "The Spy Who SaaS'd Me" would be a massive hit on the streamers, corporate espionage is a serious allegation that can reshape industry dynamics, especially in HR tech, where data-driven insights fuel competition. As Rippling vs. Deel plays out in court, this case will set a precedent for cybersecurity measures, hiring ethics, and competitive intelligence policies in the HR technology space.

Will this lawsuit lead to stricter regulations on corporate data protection? Or is this just another Silicon Valley power play? Stay tuned.

Published
March 22, 2025
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